Case Study
Saunders Enterprise
Website Design · Booking Form · SEO
A new website and custom booking process for a First Nation owned charter transportation company
Project Overview
A website built around how the business works
Saunders Enterprise needed a professional website to replace its Facebook presence and provide customers with an easier way to learn about the company and request transportation.
The project included the website design, branding, SEO, and a custom booking form build around the company's trip request process.
The Challenge
What needed to be improved
No dedicated website
Customers had to contact the business directly to arrange transportation.
Manual trip requests
The business relied primarily on Facebook for its online presence.
Information was difficult to find
Important service and contact information wasn't available in one clear place.
No structured booking process
Trip details had to be collected manually through conversations with customers.
Brand needed consistency
The business needed a more professional and recognizable digital presence.
My Approach
Build around the actual business process
I started by looking at how Saunders Enterprise was already operating and what customers needed when requesting a trip.
Instead of building a basic informational website, I designed the site around that process. This included creating a custom booking form that collects the information needed for trip requests in a consistent format.
I also developed the website, created the logo, organized the content, and set up the site's SEO.
The goal was to give the business a professional online presence while making one of its everyday processes easier to manage.
How This Looks in Practice
What I built for Saunders Enterprise
Website Design & Development
Designed and developed a responsive WordPress website for the business.
Custom Booking Form
Created a structured form that allows customers to submit trip requests online.
Content & Structure
Organized the website so customers can quickly understand the service and find the information they need.
Brand Identity
Created a logo and visual identity for a more consistent professional presence.
SEO Setup
Set up the website for search visibility and local discovery.
Project Results
A stronger digital presence and simler booking process
Professional Online Presence
Gave Saunders Enterprise a dedicated website customers can use to learn about the business.
Simplified Trip Requests
Customers can submit the information needed for a trip through a structured online form.
More Organized Information
Services, contact information, and booking details are now available in one place.
Stronger Branding
Created a consistent identity that can be used across the website and other business materials.
Why This Project Stands Out
More than a website design
This project went beyond creating a website. I worked through how the business handled trip requests and identified an opportunity to make that process easier for both the business and its customers.
The custom booking form turned an existing manual process simple. It is a good example of how I approach websites: understanding how an organization works first, then using the website and technology to support it.
The Final Product
A website designed around the business
The finished website gives Saunders Enterprise a professional online presence, clearly communicates its services and provides customers with a straightforward way to request transportation.
