Oakwood Motor Company

What we did

The Challenge:

Oakwood Motor Company, based in Bury, England, faced the challenge of increasing their visibility in online search results. The client wanted their website to rank higher on Google searches for key terms like “Used Car Dealership in Bury England.” The objective was to attract more local traffic to their website and ultimately drive more customers to their dealership.

The Work:

To address this challenge, I developed an in-depth SEO plan tailored specifically for Oakwood Motor Company. The project involved:

• Conducting a comprehensive SEO audit of their existing website to identify strengths, weaknesses, and areas for improvement.
• Performing keyword research to determine the most effective search terms that potential customers might use.
• Optimizing website content, including meta tags, headers, and on-page text, to align with the identified keywords.
• Enhancing website performance by improving page load times, mobile responsiveness, and overall user experience.
• Building high-quality backlinks to increase the website’s authority and credibility in the eyes of search engines.
• Implementing local SEO strategies to ensure the dealership appeared prominently in local search results and Google Maps.

The Scope of Work:

The scope of work for this project included:

• Initial consultation and ongoing collaboration with the client to understand their goals and target audience.
• Detailed SEO audit and keyword research to form the foundation of the SEO strategy.
• On-page optimization, including updating meta descriptions, title tags, and content with relevant keywords.
• Technical SEO improvements, such as enhancing site speed, mobile compatibility, and fixing any technical issues that could hinder search engine rankings.
• Off-page SEO activities, including building and managing backlinks from reputable sources.
• Local SEO enhancements, such as creating and optimizing Google My Business listings and encouraging customer reviews.

As a result of these efforts, Oakwood Motor Company is now ranked 3rd on Google search for “Used Car Dealership in Bury England,” significantly improving their online visibility and attracting more potential customers. You can view their website below.