Hero Car Finance

What we did

The Challenge:

Hero Car Finance, a client based in Bury, England, faced a significant challenge: their website was not appearing in Google search results. This lack of visibility was hindering their ability to attract potential customers and grow their business. The client sought my expertise to diagnose the issue and implement an effective solution.

The Work:

To address this problem, I conducted a thorough analysis of the Hero Car Finance website to identify the root causes of its poor search engine performance. The project involved:

• Performing a comprehensive SEO audit to uncover any technical issues, such as indexing problems, broken links, or site errors that might be preventing the site from appearing in search results.
• Conducting keyword research to understand which terms potential customers were using to find car finance services.
• Optimizing on-page elements, including meta tags, title tags, headers, and content, to align with the identified keywords and improve search engine rankings.
• Enhancing the website’s overall structure and navigation to make it more search-engine friendly.
• Building high-quality backlinks to increase the site’s authority and credibility.

The Scope of Work:

The scope of work for this project included:

• Initial consultation and continuous collaboration with the client to understand their business goals and target audience.
• Detailed SEO audit to identify and fix any technical issues preventing the website from being indexed by Google.
• On-page SEO optimization, including updating meta descriptions, title tags, headers, and incorporating relevant keywords into the website content.
• Technical SEO improvements, such as ensuring proper site indexing, fixing broken links, and enhancing site speed.
• Off-page SEO strategies, including backlink building and improving the website’s online presence through local SEO practices.

As a result of these efforts, Hero Car Finance’s website now appears in Google search results, significantly improving its online visibility and attracting more potential customers. You can view their website down below.