Case Study
Pinessee Exteriors
Website Reesign · SEO · Mobile Optimization
A modern website redesign for a Winnipeg siding company focused on improving usability, performance, and local search visibility.
Project Overview
A stronger website for a growing local business
Pinessee Exteriors needed its existing website redesigned to better represent the company and attract local customers.
The project focused on creating a cleaner, more professional website, improving the experience across desktop and mobile, and strengthening the site's foundation for local search.
The Challenge
What needed to be improved
Outdated Website Design
The existing website needed a more modern and professional appearance.
Poor Mobile Experience
The website needed to work better across phones, tablets, and different screen sizes.
Content Needed Better Structure
Services and company information needed to be easier for potential customers to find and understand.
Local Search Visibility
The website needed a stronger foundation for reaching people searching for exterior services in Winnipeg.
Inconsistent User Experience
The overall website experience needed to feel more polished and consistent from page to page.
My Approach
Improve what was already there
Rather than starting from scratch, I looked at what was working on the existing website and where the experience could be improved.
I redesigned the website with a cleaner structure, improved the presentation of services and content, and made sure the experience worked well across desktop and mobile devices.
I also worked on the site's SEO and performance to support local search visibility and create a faster experience for visitors.
The goal was to give Pinessee Exteriors a more professional website while making it easier for potential customers to learn about the company and get in touch.
How This Looks in Practice
What I built for Saunders Enterprise
Website Redesign
Redesigned the existing website with a cleaner, more modern visual direction.
Responsive Design
Improved the experience across desktop, tablet, and mobile devices.
Content & Structure
Organized pages and content so visitors can more easily understand the company's services.
Performance Improvements
Improved website performance to provide visitors with a faster experience.
SEO Setup
Optimized the website to support visibility for relevant local searches.
Project Results
A more professional and effective website
Professional Online Presence
Created a more professional website that better represents the business.
Simplified Trip Requests
Made the website easier to browse and use across different devices.
More Organized Information
Improved site performance to create a quicker experience for visitors.
Stronger Branding
Made services and contact information easier for potential customers to find.
Better Search Foundation
Improved the site's foundation for attracting customers through local search.
Why This Project Stands Out
Improving an existing website without overcomplicating it
This project wasn't about replacing everything that already existed. The goal was to identify what wasn't working and improve the areas that would make the biggest difference for the business and its customers.
The redesign brought together visual improvements, responsive design, performance, content organization, and SEO to create a website that feels more professional while remaining simple for customers to use.
It is a good example of how an existing website can be improved without rebuilding more than necessary.
The Final Product
A modern website built for local customers
The finished website gives Pinessee Exteriors a cleaner and more professional online presence, makes its services easier to explore, and provides a better experience across desktop and mobile devices.
